Have fun with Everyday is Play Day Year 3 this Summer

Thursday, March 21, 2019 5:22 PM





Hi guy! It's summer indeed and we can all feel it already. For all our mommies, for sure that your kids are very excited to play and have fun. It's not true that they can only enjoy playing under the sun, because they can actually have a good time in the mall . Not just letting your kids play, but you can also eat and shop with them in supermalls. That will be an amazing bonding for families!


A kick-off summer fun and the biggest collaboration of the best-loved global toy and children's brands, brings to everyone Everyday is Play Day on it's 3rd biggest year launched at SM City North Edsa on March 25, they showcase a series of exciting shows and festivities for both kids and kids at heart in many of your favorite SM Supermalls from March to October 2019.



This year's campaign is particularly extra special as Supermalls is partnering with UNICEF, and together, they are set to promote and instill every child's right to play, relax, and indulge through a holistic approach on both their artistic and recreational activities. Through this team up, they promote their shared advocacy to bring more smiles to children's faces across the country.


"SM brings back Everyday is Play Day with kiddie character meet-and-greets and interactive play that aims to help develop their confidence and social skills," said Jonjon San Agustin, SM Supermalls SVP for Marketing.


Through a showcase of a new found wonderlands filled with real-play and digital experiences while also featuring toy collecttions, play machines and giant interactive displays, SM Supermalls also pride in delighting everyone with over 30 global brands including Toy Kinddom's biggest such as Barbie, Hatchimals, Paw Patrol, Shimmer and Shine, Pokemon, Shopkins, Beyblade, My Little Pony,  and many more.


A reach beyond every kid's imagination will also power up the launch with some memory games and scientific experiments from Nutty Scientist, a colorful ball pit plunge from Ball Pit City, and special performances and appearances from previous winners of The SM Little Stars, the Concio sisters, celebrity Supermoms, and mascots from participating Toy brands.


Don't forget to let your kids #EatPlayShopInTheCity this summer at these participating malls.

SM City North Edsa, SM City Fairview, SM Novaliches, SM City San Jose Del Monte, Sm City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City East Ortigas, SM City Taytay, SM City Angono, SM City Marikina, SM City Masinag, SM City San Mateo, SM City BF Paranaque, SM City Sucat, SM City Las Pinas, and SM Center Muntinlupa.


For more information, visit SM Supermalls' official website at www.smsupermalls.com, or its Facebook, Twitter and Instagram accounts: @smsupermalls

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