Mickey Mouse Celebrates 90 Years of Magic in the Philippines

Thursday, September 27, 2018 4:04 PM

Hi guys! Who loves Disney cartoons? Well, different ages will probably say that he/she loves it especially Mickey Mouse. Did you know that it's Mickey's 90th Birthday this year?


Aside from celebrating 90 years of being The True Original, it's also 60 #AweSM years of Th retails innovation. The Walt Disney Company Philippines and SM Supermalls and Sm Retal team up for a spectacular Mickey Mouse experience with "Share-A-Smile" - a retail campaign with SM celebrating Mickey's 90 anniversary in the Philippines. With Mickey-inspired merchandise (shirts, toys, bags,  and so much more). Fans of the beloved Mickey Mouse can definitely kick-off Mickey's birthay celebrations starting this September until October 31. SM mall-goers are in for an immersive retail experience across 10 SM Supermalls in Metro Manila.

"Coming together to share smiles among mall-goers, we are honored to partner with Disney as they celebrate a magical milestone of giving unparalled joy to kids and kids-at-heart," said Jonjon San Agustin, SM Supermalls senior vice president for marketing.


"Mickey has become a friend of every kid and everyone who is kid at heart. This year marks our milestone years as we are celebrating 90 years of fun, laughter and smiles that Mickey Mouse has brought to fans all over the world,"shared Veronica Cabalinan, Country Head of The Walt Disney Company, Philippines. "We are happy to be collaborating with SM in a series of celebrations, activities and retail promotions that will allow Mickey to celebrate his anniversary with all his Filipino fans."


Share-A-Smile Retail program
Until October 31, wear oconnic Mickey by choosing from 60-exclusively designed Mickey-inspired shirts from SM Youth. The 60 Teers  for 60 Years shirts tell teh story of the iconic Mickey Mouse and how he remains to be the icon of style icons through the years.


As part of the celebration, Disney and SM are releasing special-edition Mickey and Minnie push toys marking the milestones of both companies, which will be available on Toy Kingdom nationwide.


More so, celebrating Mickey's anniversary comes with a bonus! For a minimum spend of Php 1,000 for any Mickey 'Share-A-Smile'/ SM 60th merchandise or Mickey Classic products, shoppers are entitled to a limited edition of Mickey Tote Bag for free! Shoppers can choose from four designs.

Share-A-Smile Roving Caravan
Want to stay in the Diney radar? Fully experience the festivities around Mickey's 90th anniversary by visiting the Share-A-Smile mall caravan in the following SM malls:

SM North Edsa     September 17-30
SM Megamall       October 2-16
SM Mall of Asia   October 1-12
SM Aura               October 17 - 26
SM Southmall       October 18 - 31
SM Fairview         October 02 - 16
SM Manila            September 26 - 30
SM San Lazaro     October 2 - 16
SM East Ortigas    September 15 - 23
SM Marikina         October 18 - 31

Share smiles with friends and the whole family and visit Disney's Share-A-Smile caravan in participating SM Metro Manila malls. For more information, visit www.smsupermalls.com. Share your experience using the hashtag #MickeyTrueOriginal.

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